Gulf Airports Must Look Beyond Terminals to Stay Ahead

1 week ago Editor

Singapore’s Jewel has redefined how airports engage with travelers. Now, Gulf hubs like DXB and DOH must explore innovative land-side solutions to remain globally competitive.

Airports are no longer just points of transit—they’re evolving into immersive destinations. As global traveler expectations continue to rise, airports must reimagine their entire passenger journey, starting long before the boarding gate.

Singapore’s Changi Airport set a new benchmark with its Jewel development—an integrated land-side complex blending retail, hospitality, entertainment, and nature. Opened in 2019, the $1.25 billion project spans over 135,000 square meters and houses around 280 retail and dining outlets, a hotel, and the world’s tallest indoor waterfall surrounded by lush greenery.

Jewel attracted approximately 50 million visitors in its first year alone, a testament to the power of land-side development in increasing passenger satisfaction and boosting non-aeronautical revenue. In fact, commercial earnings at Changi previously accounted for around 50% of its total revenue—highlighting the significance of such strategic investments.

In contrast, leading Gulf hubs like Dubai International (DXB) and Hamad International in Doha (DOH) have yet to fully embrace land-side potential. While their air-side services and connectivity remain world-class, limited outdoor-friendly infrastructure and urban constraints have kept most passenger activities confined to terminals

To stay globally competitive, Gulf airports must embrace innovative land-side design strategies that align with evolving passenger expectations. One essential approach is blending leisure with commerce by incorporating cultural entertainment, diverse dining options, and engaging retail experiences that attract both travelers and local residents. Additionally, adapting to the region’s harsh climate is crucial—this can be achieved through climate-responsive architecture, lush indoor gardens, and energy-efficient, temperature-controlled environments that ensure comfort throughout the year. Lastly, diversifying income streams beyond aeronautical revenue is vital; strategic additions such as hotels, convention centers, and family-oriented attractions can create year-round appeal while strengthening the airport’s financial resilience.

As air travel demand surges, airports must become integrated lifestyle hubs. Jewel Changi shows how creative land-side development can transform an airport’s identity, relevance, and profitability.

For Gulf hubs, the path forward demands bold, locally tailored innovation. Reimagining the passenger experience—from curbside to takeoff—is no longer optional; it’s essential for future success.