Virgin Atlantic CEO Shai Weiss: “Society Will Catch Up” on Airline’s Tattoo Policy
Virgin Atlantic’s CEO Shai Weiss discusses the challenges of modern air travel, the airline’s progressive policies, and his vision for a more enjoyable flying experience, despite criticisms and industry hurdles.
Virgin Atlantic CEO Shai Weiss | Photo Source: Caribbean Journal
Virgin Atlantic’s CEO, Shai Weiss, has received complaints about the airline’s new tattoo policy, but he remains unfazed, believing society will eventually accept it. Earlier, any uniformed Virgin Atlantic employee had to make sure that their tattoos were covered. But now, cabin crew can show off their ink to the world, while still representing Virgin Atlantic in their uniform on Virgin Atlantic flights. Weiss, who became CEO in 2019, understands why air travelers are frustrated—overbooked flights, delays, stricter lounge access, and other issues have diminished the appeal of air travel.
Weiss sees this as an opportunity to restore some of the excitement to flying, an ethos Virgin Atlantic has long championed. The airline, founded by Sir Richard Branson, has always aimed to offer a unique and enjoyable travel experience. Now, Weiss is determined to enhance this legacy, particularly as the airline recovers financially from the impacts of the COVID-19 pandemic.
The importance of being better in a highly competitive market is emphasized by Weiss. Virgin Atlantic’s strategy includes a focus on sustainable aviation fuel (SAF) and new routes, such as the upcoming London-Toronto flights. Despite higher fares, it is insisted by Weiss that air travel remains accessible and the current issues are seen as transient rather than structural.
Weiss also highlights the need for collaboration among airlines, oil companies, governments, and tech firms to make SAF economically viable, predicting significant progress in the next 20 to 30 years.
Addressing concerns about the airline’s new tattoo policy, Weiss states that while some find it too progressive, he believes it ensures inclusivity and allows staff to perform their best. He’s confident that society will eventually catch up with Virgin Atlantic’s forward-thinking approach.
Despite the prominence of founder Sir Richard Branson, Weiss emphasizes his autonomy in running the airline. He values Branson’s guidance but ensures the airline continues to innovate and prioritize customer satisfaction.
Weiss also expresses a desire to reopen routes to Japan, which were closed a decade ago due to poor performance.
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