Emirates Debuts Immersive Store in the Philippines, Highlighting Filipino Love for Personal Connections
Emirates opens its first immersive store in the Philippines, blending digital convenience with personal interaction. The store features a replica of its A380 lounge and highlights the airline’s dedication to Filipino travelers.
Photo Source: Dubai Media Office
Emirates has opened its first immersive store in the Philippines, underscoring its dedication to Filipino travelers. Located in Shangri-La The Fort, Bonifacio Global City, the Emirates World Store offers a unique blend of digital convenience and personal interaction, allowing customers to browse and book flights through kiosks or with staff assistance.
Saeed Abdulla Miran, Emirates Philippines Country Manager, highlighted the airline’s deep commitment to the Philippine market. “Filipinos still love human interaction,” he shared, explaining the rationale behind this innovative concept.
The store also brings the Emirates flying experience to life, showcasing a replica of the iconic A380 onboard lounge, including its business-class bar area. Customers can immerse themselves in the airline’s premium offerings firsthand.
Having served Philippine travelers since 1990, Emirates now operates 28 weekly flights from Manila, connecting passengers to over 140 destinations via Dubai.
The Philippines store is the third of its kind, with Emirates planning to invest $25 million in opening 40 more immersive stores globally over the next three years. In Southeast Asia, Bangkok, Thailand, is slated to be the next location for this innovative retail experience.
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