Air Arabia and Panasonic Avionics Sign Major Deal for In-Flight Entertainment on 172 Aircraft
Panasonic Avionics and Air Arabia have signed a deal to install the eXW wireless in-flight entertainment system on 172 aircraft, enhancing passenger experiences with digital solutions.
Mr. Ken Sain, Chief Executive Officer of Panasonic Avionics Corporation & Mr. Adel Al Ali, Group Chief Executive Officer of Air Arabia at the signing event | Image Source: panasonic.aero
Panasonic Avionics Corporation, a global leader in in-flight engagement and connectivity solutions, has announced a landmark agreement with Air Arabia to install its eXW wireless in-flight entertainment (IFE) solution across 172 aircraft.
This agreement builds on an existing collaboration, expanding the current setup of six A321LRs equipped with Panasonic’s eXW solution to include Air Arabia’s entire fleet of Airbus 320new, A321neo, and A321XLR aircraft. Specifically, 120 aircraft will receive factory installations, while 52 will undergo retrofitting.
Designed to elevate the passenger experience, eXW allows passengers to access entertainment on their personal devices. The system will include Panasonic’s suite of digital solutions such as Arc™ Moving Map, Insights Data Analytics, and OneMedia Advertising services, all aimed at enriching passenger travel experiences.
Ken Sain, CEO of Panasonic Avionics Corporation, expressed enthusiasm for the partnership, stating, “Air Arabia is known for combining comfort, reliability, and value for its customers. We’re thrilled to support their digital strategy with eXW, which will integrate entertainment, digital apps, and onboard retail into a unique passenger experience.”
Sain emphasized that the eXW solution’s versatility allows Air Arabia to offer a dynamic and customizable platform that can evolve with passenger expectations and technological advancements. “Our goal is to provide Air Arabia with the tools to offer a differentiated in-flight experience that stands out in a competitive market. The use of data analytics and personalized content delivery ensures that passengers receive a high-quality, engaging experience every time they fly,” he said. “This partnership not only strengthens our relationship with Air Arabia but also sets a new standard for in-flight entertainment and connectivity in the region.”
Adel Al Ali, Group CEO of Air Arabia, highlighted the benefits of the expansion: “This step demonstrates our commitment to investing in cutting-edge solutions to enhance the onboard experience. Through our eXW-backed ‘Sky Time’ portal, customers can enjoy personalized content, enriching their journey with Air Arabia.”
Panasonic’s Insights Data Analytics will provide Air Arabia with valuable intelligence to optimize onboard offerings and maximize ROI from IFEC and digital experiences. The OneMedia Advertising platform will enable effective advertising campaigns, enhancing passenger engagement.
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