Türkiye’s Domestic Tourism Spending Soars by 82% in 2024

Domestic tourism spending in Türkiye soared by 82.5% in 2024, demonstrating resilience despite persistent inflationary pressures. Total expenditures reached TL 419.3 billion ($10.96 billion), a sharp increase from TL 229.8 billion the previous year.

Turkish citizens made 66.8 million domestic trips, marking an 8.7% rise year-on-year. Overnight stays grew by 2.3%, totaling 484.1 million nights, although the average length of stay dropped slightly from 7.7 to 6.7 nights.

High inflation, which peaked around 75% in May before easing to 44.38% by year-end, did little to dampen travel enthusiasm. Türkiye’s central bank adopted aggressive monetary policies, including significant interest rate hikes, to curb inflation and stabilize the economy.

The majority of tourism expenditures — 88.1% or TL 369.3 billion — came from personal trips, while package tours accounted for 11.9% or TL 50 billion. Average spending per trip stood at TL 6,274.

Food and beverage costs formed the largest share of travel expenses at 31.8%, followed by transportation at 24.3% and accommodation at 16.7%. Each of these categories saw significant year-over-year increases: 81% for food and beverages, 68.7% for transportation, and 78.8% for accommodation.

In the fourth quarter alone, 9.5 million residents traveled domestically, with 76.6 million overnight stays. Spending during this period reached TL 66 billion, representing a 44.4% increase compared to the previous year.

Food and beverage remained the highest expenditure category in the last quarter, contributing 33.8% to total costs, while transportation and accommodation expenses followed at 27.7% and 12.1%, respectively.

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